Established in the heart of the Middle East's vibrant entertainment sector and headquartered in Dubai, Procom is a leading Audio-Visual (AV) equipment supplier. Our roots in the dynamic world of entertainment AV give us a unique understanding of the industry. We are dedicated to empowering live event production houses to create exceptional experiences and enabling integrators to deliver reliable AV installations that leave a lasting impact. 

At Procom, we truly are Your Partner Behind the Scene. How do we ensure we’re truly Your Partner Behind Your Scene? It starts with our commitment to quality and service. We meticulously partner with industry-leading, standard-setting suppliers to give you access to the best technology available. We make these products readily available by maintaining local inventory, ensuring you get what you need, when you need it. Crucially, we support our gear and our clients through every stage: by investing in training and knowledge for your teams, offering specialized project support services (including design and programming expertise), and maintaining a dedicated in-house service center to keep your equipment running reliably for years to come. 

Procom’s Training Center offers regular courses in entertainment technology disciplines: Lighting, Audio, Video, Rigging, and Effects. Currently, the courses are hosted regularly in the GCC.